Medical
Performance Medicine
Goal Oriented. Data Driven. Exceptional Results.
A new medical model designed to optimize human performance through every stage of life. Built around your individual goals, guided by objective data, and delivered through a fully integrated system of medical care, fitness, recovery, and sports performance. Whether your focus is elite performance, long-term longevity, disease reversal, or simply feeling better each day, this is where your transformation begins.
The Origin of Performance Medicine
Performance Medicine is the brainchild of Dr. Shawn C. Bailey and represents an entirely new way of thinking about the role of the physician in optimizing human performance through every stage of life.
For more than 25 years, Dr. Bailey has studied the habits, disciplines, and methods of high achievers, along with the science of human physiology and metabolism, searching for a better model of care. One that moves beyond simply managing symptoms and instead helps individuals pursue meaningful, measurable, and sustainable improvement in their lives.
The result is a goal-oriented, data-driven philosophy and clinical system designed to help each person reach their true potential. Whether that means elite performance, long-term longevity, disease reversal, or simply feeling and functioning better each day, Performance Medicine is built around your goals and your outcomes.
What does Performance Medicine Focus On?
Performance Medicine focuses on optimizing every major dimension of human performance.
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Elite athletic performance
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Health optimization and disease reversal
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Longevity and metabolic health
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Advanced diagnostics and measurement
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Personalized performance planning
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Multidisciplinary team integration
Who is Performance Medicine For?
If you have goals for your body, mind, or life, Performance Medicine is for you.
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Athletes pursuing peak physical performance
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Professionals managing stress, fatigue, and burnout
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Adults working to reverse metabolic disease and improve long-term health
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Seniors committed to preserving strength, mobility, and independence
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Students seeking greater focus, cognitive performance, and consistency
In short, Performance Medicine is for anyone ready to feel stronger, healthier, and more in control of their future.
How Does Performance Medicine Work?
Every patient begins by establishing objective Metrics. Metrics are precise measurements that create a clear baseline and guide a fully personalized performance plan.
This may include:
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Vital signs and biometrics
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Advanced laboratory testing
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DEXA body composition analysis
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Visceral fast assessment
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DEXA bone mineral density
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Resting metabolic rate testing
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VO2max testing
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Sports science testing including strength and movement analysis
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Home sleep testing
Using this data, Dr. Bailey leads a collaborative care team that may include:
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Your primary care provider
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Registered dietitians
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Exercise physiologists
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Strength and conditioning coaches
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Personal trainers
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Mental performance coaches
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Physical therapists
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Massage and recovery specialists
This team functions as a unified system built around your goals. Together, we review your objectives and your metrics, design your personalized plan, and implement it step by step.
Dr. Bailey and his team guide you through the entire process, retesting metrics at predetermined intervals, refining your plan as you adapt and improve, and continuing to push you forward until your goals are achieved. Your plan evolves as you progress. And once you reach one set of goals, you simply choose the next. Performance Medicine is not a destination. It is a lifelong operating system for becoming your best.
How does Performance Medicine Differ from Direct Primary Care Plus?
Performance Medicine is designed to complement traditional primary care, not replace it. For patients receiving all of their care at THE ARMORY, your medical team manages your routine medical needs while Dr. Bailey directs your Performance Medicine strategy. If you already have a primary care provider outside of THE ARMORY, Dr. Bailey can collaborate with them. You do not need to transfer your primary care to receive Performance Medicine services.
The difference is focus.
Direct Primary Care Plus centers on maintaining health and treating disease:
prevention, illness, chronic disease management, medications, diagnostics, and ongoing medical care.
Performance Medicine centers on optimization:
improving how your body functions, performs, recovers, and ages through advanced metrics, personalized planning, and integrated training and recovery strategies.
Direct Primary Care Plus helps you stay healthy and free of disease.
Performance Medicine helps you reach your highest potential as a human being.
Which ARMORY Providers Do I See for Each Service?
Direct Primary Care Plus
Your primary care team is led by Rebecca McClain, MSN, APRN-CNP and Joe Jacko, M.D. They provide the full spectrum of your everyday medical care. While both are trained in Performance Medicine principles, the majority of their day-to-day work focuses on Direct Primary Care Plus.
Performance Medicine
Shawn C. Bailey, M.D. focuses exclusively on Performance Medicine and does not provide routine primary care. Dr. Bailey works alongside your Direct Primary Care Plus team at THE ARMORY and can also coordinate with outside primary care providers when appropriate.
Building a New Discipline
Performance Medicine represents a new and rapidly evolving way of thinking in healthcare.
There are currently no formal training pathways dedicated to this approach. Most physicians are trained to diagnose disease and manage symptoms. Performance Medicine expands that role to include optimizing how the human system functions, performs, and adapts across every stage of life.
THE ARMORY is at the forefront of developing this emerging specialty.
Under the direction of Shawn C. Bailey, M.D., Performance Medicine is being built from the ground up using the best available science, technology, clinical experience, and real-world outcomes. The long-term vision is to establish a formal training program and achieve national recognition and accreditation, helping define the future of medicine itself.
Ready to Get Started?
If you are ready to take control of your health, your performance, and your future, the next step is to schedule a Performance Medicine consultation with Shawn C. Bailey, M.D.
Together, we will define your goals, establish your baseline, and build a clear, personalized plan to achieve them.
This is not a routine office visit. This is the beginning of a new chapter in your health.